Virtues Studio

Virtues Studio is a unique studio for your inner- and outer- beauty.  It is a yoga studio and hair salon located on 7 acres in Colonial Williamsburg, VA. The salon only uses products that support the environment. The demographic is conservative, retired, affluent.

Carolyn designed the logo, collateral, signage and web site for this tranquil place. The flame in the “i-dot” flows and so gives a faint idea of hair while representing the inner fire.

Words used by the client about the place were creating, physically disciplined, virtues, Ansura yoga, courage as heart theme, uplifting, oneness, purity, self service, express yourself through your body, fire, purify, beauty, symbol of transformation, simplicity, clarity, cleanliness. Would like to translate the experience from NYC to Williamsburg, VA. Favorite colors: teal, flame, orange, gold red, blue streak.