How to Choose Colors and Fonts that Fit your Brand

The colors and fonts you choose to represent your brand are a major factor influencing your brand’s portrayal in the marketplace. Make sure they represent who your brand is, what you’re about, and the overall impression you intend to leave.
Here at Dazu Creative we create brand books which include your logo design, brand colors, and fonts which you will use in the marketing content for your brand. 
If you already have a logo, but are missing certain essential elements in your branding we can fill in the gaps for you.
We help you come up with elements which most represent what it is you desire to portray with your brand.
A font can give off a certain impression depending on if it is a decorative font, a sans serif, or serif font. Colors have many different connotations as well. Sometimes a monotone logo will get the message across best. At other times, a multicolored logo will highlight certain feelings you are intending to express.

A simple logo made from just a symbol can be efficient, but a symbol and text is also a common strategy. 

We do the research for you in order to come up with branding elements which fit your style, and which are easily readable and accessible to your potential clients.